Wunderkind Signals in Klaviyo

Create Flows Using Wunderkind Metrics

Wunderkind builds one metric for each email module. Wunderkind metrics can be found in Klaviyo's "Metrics" section, within "Analytics". Each metric is used to trigger its own email flow, which can be built out by following the instructions below.

Create Flow > Build Your Own > Create Manually > Your Metrics > API

Choose the appropriate metric to trigger each flow:

• Standard Abandonment Metrics: wknd-cartabandonment, wknd-prodabandonment, wknd-categoryrecap
• Catalog Metrics: wknd-backinstock, wknd-lowstock, wknd-pricedrop

Additional instructions for building your flows

• Set up any suppression filters, frequency caps, or conversion checks within the flow. To note, Wunderkind will check to ensure a user is not unsubscribed before sending the Signal to Klaviyo. Add stricter filters in Klaviyo if needed.
• If sending different content or offers to Customers vs Prospects, use UserType attribute Customer or Prospect from the Wunderkind metric in a Trigger Split.
• Add "WKND Signals" to new flow names, and set the term (utm_term) to wknd_signals.

Create Content Blocks for Wunderkind Product Grid

Product Grid Data

The Wunderkind metrics which trigger your flows will populate the dynamic product grid data personalized for each recipient. See example JSON payloads here.

Product Grid Creative

For the product grid creative, below are two options to assist with the implementation.

• In your universal content library, there will be an HTML block called "Wunderkind Product Block" that loops through products to display each product's name, image, and button. Feel free to brand and clone as needed, or to just use as a reference.
• If preferable, Klaviyo's drag-and-drop editor can be used to create the Wunderkind product grid. Click here for instructions.

A default of 4 dynamic products pull into each email. The "Content repeat" settings repeat the block creative once for each object passed in the "Items" array in the Wunderkind metric. This structure enables efficient iteration over all products within a single content block, eliminating the need for multiple blocks.

Product Grid QA

After building your Signals flows, preview emails against Wunderkind events using the instructions below:

• In a flow, click the vertical ellipsis button (:) on an email, then click Edit.
• Click Edit email.
• In the top right corner, click Preview & test.
• In Preview mode, the right panel allows you to preview your email design against profiles that have triggered the flow's metric and will display the expected product details as event properties.
• Once you've confirmed previews look good, exit preview mode.

Wunderkind Defined Fields in Klaviyo

The following keys are sent per dynamic product. Each key must be accessed within an event.Items ‘repeat content’ loop, using the syntax {{ Items.Wk.. }}.

• WkId: Unique product ID
• WkCopy: Product name
• WkImageUrl: Product image path (src attribute)
• WkUrl: Product page URL
• WkPrice: Original product price (only available in emails triggered off wknd-pricedrop metric)
• WkSalePrice: Discounted sale price (only available in emails triggered off wknd-pricedrop metric)
• WkQuantity: Remaining inventory (only available in emails triggered off wknd-lowstock metric)

The additional root keys below are available in certain events for dynamic hero clickthrough URLs:

• WkCategoryUrl: URL for user’s abandoned category page (can use as hero clickthrough in emails triggered off wknd-categoryrecap metric)
• WkCartReplenUrl: URL to replenish a user’s cart (can use as hero clickthrough in emails triggered off wknd-cartabandonment metric) - replenishment support can vary by customer

See here for example JSON payloads.