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Building Flows Using Wunderkind Metrics

Learn how to set up targeted email marketing flows triggered off Wunderkind's metrics in Klaviyo

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Each metric that Wunderkind provides will be used to trigger its own targeted email flow for users that took the corresponding action.

The below steps walk you through setting up a metric-triggered flow, which you can then clone to create additional flows for each Wunderkind metric. We'll start with Cart Abandonment in this example.

Create A Flow

  1. In Klaviyo, go to Flows → Create flow → Build your own
  2. Name your flow "Cart Abandonment - Wunderkind" (see recommended flow names for each metric)
  3. Select or create the wknd tag
  4. Select Create manually
  5. Select a trigger → All triggers → Metric
  6. Search for wknd-cartabandonment
  7. After selecting the metric, click Save→ Confirm and save
  8. Follow the steps in the Add Segmentation To Your Flow section to create targeted messages for prospective vs. returning customers
  9. Now that your first flow is built out according to the recommended segmentation and cadence, you can clone it to create additional flows for the rest of the Wunderkind metrics

Add Segmentation To Your Flow

  1. From the left panel, drag a Trigger split into your flow

  2. In the right panel, set the Trigger split details to check if UserType equals Prospect

  3. After clicking Save, your flow will update to show a Yes/No split:

  4. From the left panel, drag an Email into the Prospect flow

  5. Fill out Email details as you see fit: Subject, Sender, etc.

  6. Under Email details → Settings

    1. Disable "Skip recently emailed profiles" (i.e. Smart Sending)
    2. Enable "Use custom tracking parameters", setting utm_term to wknd_signals

  7. Under Email details → Template, be sure to select or build a creative that utilizes Wunderkind's dynamic product grid

  8. Using the three dots menu, Clone the email to create additional messages within the prospect flow, separated by Time delays using the recommendations below

  9. Repeat steps 4-8 for the customer side of the Trigger split

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Set up any suppression filters, conversion checks, etc within your flow. To note, Wunderkind will check to ensure a user is not unsubscribed before sending a Signal to Klaviyo. Add stricter filters in Klaviyo if needed.


Recommended Flow Cadence

Prospect Path (4 emails)Customer Path (3 emails)
Email 1 (30 min delay)Email 1 (30 min delay)
Email 2 (+24 hours)Email 2 (+24 hours)
Email 3 (+24 hours)Email 3 (+24 hours)
Email 4 (+24 hours)

Recommended Flow Names

  • Cart Abandonment - Wunderkind
  • Product Abandonment - Wunderkind
  • Category Abandonment - Wunderkind
  • Back in Stock - Wunderkind
  • Price Drop - Wunderkind
  • Low Stock - Wunderkind

Updated 2 minutes ago