Server-Side Tracking Implementation

Configure in DNS Provider

Wunderkind Server-Side Tracking is now available for any client. Implementation steps for Cloudflare-hosted versus non-Cloudflare-hosted clients are below.

Setup DNS configuration if site NOT hosted on Cloudflare

Please update your hosting provider's configuration to proxy requests for a new subdomain under your main site domain to our API.

Add a CNAME redirect in your DNS settings:

  • Navigate to the DNS settings for your website
  • Click Add Record to create the new subdomain record
  • For Type, select "CNAME"
  • For Name, please add a subdomain name "wd" (e.g. wd.clientsite.com)
  • For Target, enter cdnwd.com
  • Lastly, save the new record

Setup DNS configuration if site hosted on Cloudflare

Please update your Cloudflare configuration to proxy requests for a new subdomain under your main site domain to our API.

Part 1: Add a CNAME redirect in your DNS settings:

  • Log in to your Cloudflare account and select your account and domain
  • Navigate to DNS
  • Click Add Record to create the new subdomain record
  • For Type, select "CNAME"
  • For Name, please add a subdomain name "wd" (e.g. wd.clientsite.com)
  • For Target, enter "cdnwd.com"
  • Ensure that Proxy Status is enabled as says Proxied
  • Optionally, enter a Comment for the record
  • Lastly, save the new record

Once you're done, the UI should look like this (in this example, "track" was used as the subdomain):



Setup within Wunderkind Autonomous Marketing Platform

To set up server-side tracking in the Wunderkind Autonomous Platform:

  1. Log in to the Wunderkind Autonomous Marketing Platform

  2. Within the Platform, navigate to Settings -> Identification

  3. On the Identity Graph tab:


    1. In the Domain name field, input ‘wd.’ followed by the website you are trying to enable (e.g. wd.website.com)

    2. Toggle the switch to enable Server-side Tracking.

    3. Click the Save button.

      The process may take a few minutes (~5 to 10 minutes) to complete. You can navigate away from the window while it processes.

      Once Server Side Tracking is enabled, you should see the following notification at the bottom of the page.

    4. You should also see a Complete status next to the toggle.







Confirm Server-Side Tracking is enabled

  • Navigate to https://tag.wknd.ai/your-website-id/i.js and check that tag_state_domain_enabled is set to true.

  • Mac users: Open Terminal

    Within the terminal prompt type dig wd.your-top-level-domain. e.g., for yourwebsite.com, you would type the following: dig wd.yourwebsite.com.

  • Windows users: Open Command Prompt (CMD)

    Within the command prompt type nslookup wd.yourwebsite.com.

  • The response should look similar to the below. If the response shows a line with the CNAME redirect from the client ‘wd.’ subdomain to cdnwd.com setup like the first line in this example, then the client has set up the redirect correctly.