Signals are WKND's new capability of supporting JSON only triggers to your existing ESP that help drive campaign performance using existing creatives ("templates"). The functionality is now available in beta for Klaviyo and Salesforce Marketing Cloud, with more ESP's to be added later.

Key benefits of data only send integration include:

• Leverage existing creatives: No need to recreate welcome campaigns and purchase propensity templates in WKND studio; we will trigger the right emails using existing templates already hosted at your ESP!
• Faster onboarding: Realize the value of WKND Identity, AI and Segmentation in weeks! Keep the focus on business outcomes vs. ESP strategy, migration planning and OpEx reduction
• Higher yielding campaigns: Validate performance of WKND with existing GA4 reporting

What you'll receive

• Access to WKND developer portal with instructions for uploading ESP configuration details including API key, templateID’s, metrics and flows when applicable
• Test plan prepared in partnership with WKND engineering to review critical campaign performance KPI’s pre and post launch including “Revenue per email sent” and “Emails per visit”
• Reporting of send activity, delivery and deliverability rates via WKND developer portal (future)

This feature is a component of the Build with Wunderkind platform license fee. Please contact your Customer Success Manager (CSM) or Account Executive (AE) to learn more.

📩 Need help quickly? Shoot us a note at [email protected] and a member of the team will get back to you as soon as we can (typically in a few hours)!

Wunderkind Defined Fields

This section outlines the Wunderkind product data fields, which define how product details are structured for tracking and marketing purposes. It supports up to four products, each identified by a set of standardized fields It is recommended to include up to four products. We provide each product detail as individual fields, as well as an iterable list. If additional products are needed, this list should be expanded accordingly. The use of these fields will vary depending on the ESP's syntax. Please consult the supported ESP's section.

Definition

• WkSignal - defines this event as a Wunderkind signal
• WkPurpose - the purpose for this signal (cart abandonment, category abandonment, low stock, etc.)
• WkChannel - the recommended channel (email, text, etc.)
• WkUserType - the recommended target (customer, prospect, all)
• WkCartReplenishUrl - the url to drive user back to their cart (if applicable)
• WkCouponCode - coupon code to serve (if applicable)
• WkCouponPurpose - coupon code purpose (ie - "Get 20% off") (if applicable)
• WkProdId1 - cart/product recommendation unique product identifier id for item 1
• WkCopy1 - cart/product recommendation product name or short description for item 1
• WkImageUrl1 - cart/product recommendation product image url for item 1
• WkUrl1 - cart/product recommendation product page url for item 1
• WkPrice1 - cart/product recommendation original price for item 1 (if applicable)
• WkSalePrice1 - cart/product recommendation saleprice for item 1 (if applicable)
• WkQuantity1 - cart/product recommendation number of items remaining in stock quantity for item 1 (if applicable); and where '1' is for 'item1'. Maximum of 4 items can be returned.
• WkItems - list of items, in case desired use is to iterate over instead

Example Payload

{
   "WkSignal": "wknd",
   "WkPurpose": "cart abandonment",
   "WkChannel": "email",
   "WkUserType": "customer",
   "WkCartReplenishUrl": "some-url.com",
   "WkCouponCode":  "Save20",
   "WkCouponPurpose": "Get 20% off",
   "WkItems": [
   {
      "WkProdId": "abc123",
      "WkCopy": "ugly xmas sweater, red ",
      "WkImageUrl": "some-url.com",
      "WkUrl": "some-url.com",
      "WkPrice": "49.99",
      "WkSalePrice": "39.99",
      "WkQuantity": "1"
   },
   {
      "WkProdId": "abc456",
      "WkCopy": "ugly xmas sweater, green",
      "WkImageUrl": "some-url.com",
      "WkUrl": "some-url.com",
      "WkPrice": "49.99",
      "WkSalePrice": "39.99",
      "WkQuantity": "1"
   },
   {
      "WkProdId": "abc789",
      "WkCopy": "ugly xmas sweater, blue",
      "WkImageUrl": "some-url.com",
      "WkUrl": "some-url.com",
      "WkPrice": "49.99",
      "WkSalePrice": "39.99",
      "WkQuantity": "1"
   }]
}