Signals

Signals supports JSON-only triggers in your existing ESP that help drive campaign performance while using native or existing creative templates. The functionality is now available in beta for Klaviyo, Bloomreach, Responsysand Salesforce Marketing Cloud.

‼️ Don't see your ESP on the list? Consider using webhooks instead!

Key benefits of data-only send integration include:

• Leverage existing creatives: No need to recreate email templates in Wunderkind Studio; we will trigger the right emails using existing templates already hosted in your ESP.
• Faster onboarding: Realize the value of Wunderkind Identity, AI, and Segmentation in weeks! Keep the focus on business outcomes vs ESP strategy, migration planning, and OpEx reduction.
• Higher yielding campaigns: Validate performance of Wunderkind with existing GA4 reporting.

What you'll receive

• Access to the Wunderkind developer portal
• Faster onboarding -- typically within 2-3 weeks of inquiry (for supported ESPs)!
• Test plan prepared in partnership with Wunderkind engineering to review critical campaign performance KPIs pre and post launch, including “Revenue per email sent” and “Emails per visit”
• Reporting of send activity, delivery, and deliverability rates in Wunderkind Platform (coming soon!)

Dynamic Email Creatives

For guidance on dynamically powering your email creatives with Wunderkind Signals events, please visit the subpages specific to your Email Service Provider. Generally, Signals is compatible with Movable Ink's dynamic content solutions, regardless of ESP. Movable Ink uses variable parameters on HTML images and links to serve up personalized content. This allows you to map relevant Signals events to the variables in their provided embed codes.

Please note: The addition of new dynamic properties to Wunderkind payloads to support Movable Ink strategy is an add-on service that requires explicit approval by Wunderkind.

Wunderkind Defined Fields

Dynamic Product Fields

Wunderkind's product data fields define how dynamic product details are structured for tracking and marketing purposes. A default of 4 products pull into each send. Depending on the ESP, the data structure will either provide:

• An Items array where each object passed represents one dynamic product. See ESP-specific subpages for JSON payload examples.
• Each product detail as an individual root-level key. The below represents product recommendation #1 and will repeat per dynamic product:
  • WkProdId1 - unique identifier
  • WkCopy1 - name or short description
  • WkImageUrl1 - image url
  • WkUrl1 - product page url
  • WkPrice1 - original price (if applicable*)
  • WkSalePrice1 - sale price (if applicable*)
  • WkQuantity1 - remaining in stock quantity (if applicable*)

Dynamic Hero Clickthroughs

• WkCartReplenishUrl - url to drive the user back to their cart (if applicable*)
• WkCategoryUrl - url of the user's abandoned category page (if applicable*)

Additional Wunderkind Fields

• Origin - defines this event as a Wunderkind Signal
• DataOnly - distinguishes data-only sends, for instance against Wunderkind Studio sends
• WkPurpose - the purpose for this Signal (cart abandonment, category recap, low stock, etc.)
• WkChannel - the message channel (email, text, etc.)
• WkUserType - the target audience (customer, prospect, all)
• WkCouponCode - coupon code to serve (if applicable)
• WkCouponPurpose - coupon code purpose (ex. "Get 20% off") (if applicable)

*Consult ESP-specific subpages for feasibility and implementation details.

This feature is a component of the Build with Wunderkind platform license fee. Please contact your Customer Success Manager (CSM) or Account Executive (AE) to learn more.

📩 Need help quickly? Shoot us a note at [email protected] and a member of the team will get back to you as soon as we can (typically in a few hours).