Signals Overview

Signals delivers JSON-only behavioral triggers to your Email Service Provider that help drive campaign performance while preserving existing creative templates, cadence and delivery control. This functionality is now available for Klaviyo and Salesforce Marketing Cloud.

Key benefits of Signals integration include:

• Leverage existing creatives: We will trigger the right emails using existing templates already hosted in your ESP.
• Faster onboarding: Realize the value of Wunderkind Identity, AI, and Segmentation in weeks! Keep the focus on business outcomes vs ESP strategy, migration planning, and OpEx reduction.
• Higher yielding campaigns: Validate performance of Wunderkind with existing GA4 reporting.

What you'll receive

• Access to the Wunderkind Autonomous Marketing Platform.
• Faster onboarding — typically within 2-3 weeks of inquiry (for supported ESPs).
• Reporting of send activity and delivery in Wunderkind Platform — Coming soon.

Dynamic Email Creatives

For guidance on dynamically powering your email creatives with Wunderkind Signals events, please visit the subpages specific to your Email Service Provider. Generally, Signals is compatible with Movable Ink's dynamic content solutions, regardless of ESP. Movable Ink uses variable parameters on HTML images and links to serve up personalized content. This allows you to map relevant Signals events to the variables in their provided embed codes.

Note: The addition of new dynamic properties to Wunderkind payloads to support Movable Ink strategy is an add-on service that requires explicit approval by Wunderkind.

Wunderkind Defined Fields

Wunderkind's data fields define how personalization details are structured for marketing and tracking purposes. Find JSON code examples and implementation instructions in the subpages specific to your Email Service Provider.

Dynamic Product Fields

Each email or text payload populates a default of four dynamic products, providing an Items array where each nested object represents one product. Within each object, each key represents a specific product detail.

• WkId - unique identifier
• WkCopy - name or short description
• WkImageUrl - image url
• WkUrl - product page url
• WkPrice - original price (if applicable*)
• WkSalePrice - sale price (if applicable*)
• WkQuantity - remaining in stock quantity (if applicable*)

Dynamic Hero Clickthroughs

Depending on campaign type, certain payloads will include additional fields to support message personalization.

• WkCartReplenUrl - url to drive the user back to their cart
• WkCategoryName - printed name of the user's abandoned category/collection
• WkCategoryUrl - url to drive the user back to their abandoned category/collection page

Additional Wunderkind Fields

These below data fields will be present on the root level of each payload, supporting tracking, segmentation and campaign features.

• Origin - defines this event as a Wunderkind Signal
• DataOnly - distinguishes data-only sends, for instance against Wunderkind Studio sends
• WkPurpose - the purpose for this Signal (cart abandonment, category recap, low stock, etc.)
• WkChannel - the message channel (email, text, etc.)
• WkUserType - the target audience (customer, prospect, all)
• WkCouponCode - coupon code to serve (if applicable*)
• WkCouponPurpose - coupon code purpose (ex. "20% off") (if applicable*)

*Consult your Customer Success Manager for feasibility and implementation details.

Current Wunderkind clients interested in Signals can reach out to your Customer Success Manager (CSM) or Account Executive (AE) to learn more.

📩 For any other Signals related questions, shoot us a note at [email protected]. A member of the team will get back to you as soon as we can.