Explaining Wunderkind Metric Properties

Wunderkind Defined Fields in Klaviyo

The following keys are sent per dynamic product. Each key must be accessed within an event.Items ‘repeat content’ loop, using the syntax {{ Items.Wk.. }}.

WkId: Unique product ID
WkCopy: Product name
WkImageUrl: Product image path (src attribute)
WkUrl: Product page URL
WkPrice: Original product price (only available in emails triggered off wknd-pricedrop metric)
WkSalePrice: Discounted sale price (only available in emails triggered off wknd-pricedrop metric)
WkQuantity: Remaining inventory (only available in emails triggered off wknd-lowstock metric)

These additional root-level events are available in certain metrics, according to the below:

{{ event.WkCategoryUrl }}: The URL of a user’s abandoned category landing page. We recommend using this as your hero Link Address in emails triggered off of the wknd-categoryrecap metric.
{{ event.WkCategoryName }}: The printed name of a user's abandoned category. Utilize this event in hero headlines to facilitate targeted copywriting specific to the dynamic category.
{{ event.WkCartReplenUrl }}: The URL to replenish a user’s cart. We recommend using this as your hero Link Address in emails triggered off of the wknd-cartabandonment metric.
- Note: Replenishment support varies by customer; reach out to your Wunderkind representative for details.

Example Payloads

Cart Abandonment

{
  "Origin": "wunderkind",
  "DataOnly": "Y",
  "UserType": "prospect",
  "WkChannel": "email",
  "WkPurpose": "cart abandonment",
  "WKCouponCode": "",
  "WKCouponPurpose": "",
  "WkCartReplenUrl": "some-url.com",
  "Items": [
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    }
  ]
}

Product Abandonment

{
  "Origin": "wunderkind",
  "DataOnly": "Y",
  "UserType": "prospect",
  "WkChannel": "email",
  "WkPurpose": "product abandonment",
  "WKCouponCode": "",
  "WKCouponPurpose": "",
  "Items": [
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    }
  ]
}

Category Recap

{
  "Origin": "wunderkind",
  "DataOnly": "Y",
  "UserType": "prospect",
  "WkChannel": "email",
  "WkPurpose": "category recap",
  "WKCouponCode": "",
  "WKCouponPurpose": "",
  "WkCategoryUrl": "some-category-url.com",
  "WkCategoryName": "Category name",
  "Items": [
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    }
  ]
}

Back in Stock

{
  "Origin": "wunderkind",
  "DataOnly": "Y",
  "UserType": "prospect",
  "WkChannel": "email",
  "WkPurpose": "back in stock",
  "WKCouponCode": "",
  "WKCouponPurpose": "",
  "Items": [
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    }
  ]
}

Price Drop

{
  "Origin": "wunderkind",
  "DataOnly": "Y",
  "UserType": "prospect",
  "WkChannel": "email",
  "WkPurpose": "price drop",
  "WKCouponCode": "",
  "WKCouponPurpose": "",
  "Items": [
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com",
      "WkPrice": "49.99",
      "WKSalePrice": "39.99"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com",
      "WkPrice": "49.99",
      "WKSalePrice": "39.99"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com",
      "WkPrice": "49.99",
      "WKSalePrice": "39.99"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com",
      "WkPrice": "49.99",
      "WKSalePrice": "39.99"
    }
  ]
}

Low Stock

{
  "Origin": "wunderkind",
  "DataOnly": "Y",
  "UserType": "prospect",
  "WkChannel": "email",
  "WkPurpose": "low stock",
  "WKCouponCode": "",
  "WKCouponPurpose": "",
  "Items": [
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com",
      "WkQuantity": "1"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com",
      "WkQuantity": "1"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com",
      "WkQuantity": "1"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com",
      "WkQuantity": "1"
    }
  ]
}