Signals in Salesforce Marketing Cloud

Wunderkind Signals transform Wunderkind's behavioral decisioning into actionable campaign triggers in Salesforce Marketing Cloud. When a user qualifies for a campaign, a Signal writes data to the associated Data Extension. Depending on your implementation, this will either initiate a Journey Builder journey or provide your team with the data needed to manage the user experience downstream. Learn more about our two integration options below to see which best fits your needs.

Integration Options

Wunderkind supports two integration methods with SFMC:

Data-Driven Signals -- delivers your visitors' highest-intent campaign data directly into a sendable SFMC Data Extension, giving you full control over how that data is used and activated downstream.

Send to Journey Builder -- delivers your visitors' highest-intent campaign data to the associated Data Extension and triggers a Journey Builder entry event, enabling timely, personalized emails with user data relevant to the campaign for which they qualified. See more about our Journey Builder offering here.

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