Contact Activity Properties by Campaign Strategy

Persisting Trigger Data Throughout the Journey

Your Wunderkind-provisioned Podium Orchestrations will start with a Data Job Action which uses the Cordial utilities renderInfo and updateSessionStore to save trigger data to session store. For example, the below snippet saves the Items property from the API request.

{$meta = $utils->renderInfo()}
{if not $meta.preview}
  {$stored = $utils->updateSessionStore([
    'WkItems' => $triggerData.properties.Items
  ])}
{/if}

To use a property for message personalization, the property must be stored in that Data Job. Then, within the message creative, use the getSessionStore utility as follows:

{$session  = $utils->getSessionStore()}
{$WkItems = $session.WkItems}

After getting the variables from session store, you can use {$WkItems} within HTML or Smarty builds.

Dynamic Product Properties

Each trigger payload includes an Items array, which populates one object per dynamic product. By default, the array is sorted by the recipient's interaction recency (most recent to least recent). The following keys are sent within each product object. For example, to print the first item's name, use {$WkItems[0].WkCopy}.

• WkId: Unique product ID
• WkCopy: Product name
• WkImageUrl: Product image path (src attribute)
• WkUrl: Product page URL

In certain catalog events, additional keys are available within each product object. Do not reference these keys outside of the specified campaigns:

• Price Drop
  • WkPrice: Original product price
  • WkSalePrice: Discounted sale price
• Low Stock
  • WkQuantity: Remaining inventory

Dynamic Hero Properties

In certain abandonment events, additional root-level properties are available to use as dynamic URLs in email template sections other than the product grid. Note that for each example below, the session storage setup from the first section of this page must be implemented, to persist the variable from the trigger event.

• {$WkCategoryUrl}

  • The URL of a user's abandoned category landing page. We recommend using this as your hero URL in Category Abandonment emails.
  • <a href="{$WkCategoryUrl}">Continue browsing</a>

• {$WkCartReplenUrl}

  • The URL to replenish a user's cart. We recommend using this as your hero URL in Cart Abandonment emails.
  • <a href="{$WkCartReplenUrl}">Return to your cart</a>
  • Note: Replenishment support varies by customer; reach out to your Wunderkind representative for details. If your implementation supports replenishment, the default functionality is to drive the user directly to your homepage, followed by a redirect to their shopping cart if it's found to have a quantity.