Wunderkind Text Metrics

What are Wunderkind text metrics?

Wunderkind leverages Klaviyo metrics to push real-time onsite browsing data to profiles in your account. You'll use this dynamic data to create targeted flows.

After connecting your Klaviyo account in Wunderkind Platform, head to Analytics > Metrics to see 6 wknd text metrics broken out by flow purpose. Similar to Klaviyo's native metrics, Wunderkind will push a customer's browsing activity to a metric when they take an associated trigger action. For example, if the customer abandons a product page (action), then Wunderkind will trigger wknd-prodabandonment (metric) 30 minutes later, and the metric properties will contain personalized product recommendations to display in the flow.

The table below breaks down the triggers which power each metric:

Trigger Action	Trigger Delay	Wunderkind Metric	Event Properties
User added to cart and abandoned site	2 min	`wknd-text-cartabandonment`	Product the user added to cart
User viewed product page and abandoned site	2 min	`wknd-text-prodabandonment`	Product the user viewed
User viewed category page and abandoned site	2 min	`wknd-text-categoryrecap`	Top product from category page at time of user's visit
A product the user interacted with came back in stock	Based on when the user interacted with the relevant product	`wknd-text-backinstock`	Product that underwent the specified product feed change
A product the user interacted with dropped in price	Based on when the user interacted with the relevant product	`wknd-text-pricedrop`	Product that underwent the specified product feed change
A product the user interacted with has low inventory	Based on when the user interacted with the relevant product	`wknd-text-lowstock`	Product that underwent the specified product feed change

*Note: Replenishment support varies by customer; reach out to your Wunderkind representative for details.

Event Properties in Wunderkind Metics

To view raw metric data from any of Wunderkind's metrics, follow these steps from Klaviyo's documentation.

Dynamic Product Properties

Each metric payload includes two fields which populate the dynamic product's name and landing page URL:

WkCopy: Product name
WkUrl: Product page URL

Example Payload

{
  "DataOnly": "Y",
  "UserType": "prospect",
  "WkCopy": "Product name",
  "WkUrl": "some-url.com"
}