Wunderkind Metrics

What are Wunderkind metrics?

Wunderkind leverages Klaviyo metrics to push real-time onsite browsing data to profiles in your account. You'll use this dynamic data to create targeted flows and email creatives.

After connecting your Klaviyo account in Wunderkind Platform, head to Analytics > Metrics to see 6 wknd metrics broken out by flow purpose. Similar to Klaviyo's native metrics, Wunderkind will push a customer's browsing activity to a metric when they take an associated trigger action. For example, if the customer abandons a product page (action), then Wunderkind will trigger wknd-prodabandonment (metric) 30 minutes later, and the metric properties will contain personalized product recommendations to display in the flow.

The table below breaks down the triggers which power each metric:

Trigger Action	Trigger Delay	Wunderkind Metric	Event Properties
User added to cart and abandoned site	~30 min	`wknd-cartabandonment`	Products the user added to cart URLs to replenish a user's cart*
User viewed product page and abandoned site	~30 min	`wknd-prodabandonment`	Products the user viewed, with recommendation backfills as needed
User viewed category page and abandoned site	~30 min	`wknd-categoryrecap`	Abandoned category name and landing page URL Top products from category page at time of user's visit
A product the user interacted with came back in stock	Based on when the user interacted with the relevant product	`wknd-backinstock`	Products that underwent the specified product feed change
A product the user interacted with dropped in price	Based on when the user interacted with the relevant product	`wknd-pricedrop`	Products that underwent the specified product feed change
A product the user interacted with has low inventory	Based on when the user interacted with the relevant product	`wknd-lowstock`	Products that underwent the specified product feed change

*Note: Replenishment support varies by customer; reach out to your Wunderkind representative for details.

Event Properties in Wunderkind Metics

To view raw metric data from any of Wunderkind's metrics, follow these steps from Klaviyo's documentation. Example JSON payloads can also be found at the bottom of this page.

Dynamic Product Properties

Each metric payload includes an Items array, which populates one object per dynamic product. The following keys are sent within each product object:

WkId: Unique product ID
WkCopy: Product name
WkImageUrl: Product image path (src attribute)
WkUrl: Product page URL

In certain metrics, additional keys are available within each product object. Do not reference these keys outside of the specified metrics:

wknd-pricedrop metric
- WkPrice: Original product price
- WkSalePrice: Discounted sale price
wknd-lowstock metric
- WkQuantity: Remaining inventory

The product grid blocks provided by Wunderkind access each key above using the syntax {{ Items.Wk.. }}, where a Content repeat loop has been enabled in the block's Display tab:

Dynamic Hero Properties

Additional root-level events are available in certain abandonment metrics, according to the below:

{{ event.WkCategoryUrl }}
- The URL of a user’s abandoned category landing page. We recommend using this as your hero Link Address in emails triggered off of the wknd-categoryrecap metric.
{{ event.WkCategoryName }}
- The printed name of a user's abandoned category. Utilize this event in hero headlines to facilitate targeted copywriting specific to the dynamic category.
{{ event.WkCartReplenUrl }}
- The URL to replenish a user's cart. We recommend using this as your hero Link Address in emails triggered off of the wknd-cartabandonment metric.
- Note: Replenishment support varies by customer; reach out to your Wunderkind representative for details.

You can also use dot notation within Klaviyo's template syntax to traverse the Items array in Signals metric payloads. For example, to display the first dynamic product's image in your email hero section, use the syntax {{ event.Items.0.WkImageUrl }}, where 0 represents the first product in the zero-based array. In this case, Content repeat should not be enabled in the block's Display tab:

Example Payloads

Cart Abandonment

{
  "Origin": "wunderkind",
  "DataOnly": "Y",
  "UserType": "prospect",
  "WkChannel": "email",
  "WkPurpose": "cart abandonment",
  "WKCouponCode": "",
  "WKCouponPurpose": "",
  "WkCartReplenUrl": "some-url.com",
  "Items": [
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    }
  ]
}

Product Abandonment

{
  "Origin": "wunderkind",
  "DataOnly": "Y",
  "UserType": "prospect",
  "WkChannel": "email",
  "WkPurpose": "product abandonment",
  "WKCouponCode": "",
  "WKCouponPurpose": "",
  "Items": [
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    }
  ]
}

Category Recap

{
  "Origin": "wunderkind",
  "DataOnly": "Y",
  "UserType": "prospect",
  "WkChannel": "email",
  "WkPurpose": "category recap",
  "WKCouponCode": "",
  "WKCouponPurpose": "",
  "WkCategoryUrl": "some-category-url.com",
  "WkCategoryName": "Category name",
  "Items": [
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    }
  ]
}

Back in Stock

{
  "Origin": "wunderkind",
  "DataOnly": "Y",
  "UserType": "prospect",
  "WkChannel": "email",
  "WkPurpose": "back in stock",
  "WKCouponCode": "",
  "WKCouponPurpose": "",
  "Items": [
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com"
    }
  ]
}

Price Drop

{
  "Origin": "wunderkind",
  "DataOnly": "Y",
  "UserType": "prospect",
  "WkChannel": "email",
  "WkPurpose": "price drop",
  "WKCouponCode": "",
  "WKCouponPurpose": "",
  "Items": [
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com",
      "WkPrice": "49.99",
      "WKSalePrice": "39.99"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com",
      "WkPrice": "49.99",
      "WKSalePrice": "39.99"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com",
      "WkPrice": "49.99",
      "WKSalePrice": "39.99"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com",
      "WkPrice": "49.99",
      "WKSalePrice": "39.99"
    }
  ]
}

Low Stock

{
  "Origin": "wunderkind",
  "DataOnly": "Y",
  "UserType": "prospect",
  "WkChannel": "email",
  "WkPurpose": "low stock",
  "WKCouponCode": "",
  "WKCouponPurpose": "",
  "Items": [
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com",
      "WkQuantity": "1"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com",
      "WkQuantity": "1"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com",
      "WkQuantity": "1"
    },
    {
      "WkCopy": "Product name",
      "WkId": "012345",
      "WkImageUrl": "some-url.jpg",
      "WkUrl": "some-url.com",
      "WkQuantity": "1"
    }
  ]
}