AMP Actions Webhook Implementation

First, Setting expectations

You will...

Build an endpoint that can consume Wunderkind AMP Actions using the following specification: Send a Webhook
Provide a host URL to Wunderkind with required Authorization header in the POST request
Build and/or maintain integrations with any third parties you wish to send the Wunderkind Action data to, including your Email Service Provider (ESP); Customer Data Platform (CDP) or Customer Relationship Management (CRM).

Wunderkind will...

Configure Wunderkind Actions to be sent to your endpoint for select campaigns and user behaviors
Confirm that your endpoint is responding correctly to various requests

Implementation Steps