"Data Only Sends" references WKND's new capability of supporting JSON only triggers to your existing ESP that help drive campaign performance using existing creatives ("templates"). The functionality will be available in beta for Klaviyo (February 2025), Salesforce Marketing Cloud (March 2025), with more ESP's to be added later.
Key benefits of data only send integration include:
- Leverage existing creatives: No need to recreate welcome campaigns and purchase propensity templates in WKND studio; we will trigger the right emails using existing templates already hosted at your ESP!
- Faster onboarding: Realize the value of WKND Identity, AI and Segmentation in weeks! Keep the focus on business outcomes vs. ESP strategy, migration planning and OpEx reduction
- Higher yielding campaigns: Validate performance of WKND with existing GA4 reporting
What you'll receive
- Access to WKND developer portal with instructions for uploading ESP configuration details including API key, templateID’s, metrics and flows when applicable
- Test plan prepared in partnership with WKND engineering to review critical campaign performance KPI’s pre and post launch including “Revenue per email sent” and “Emails per visit”
- Reporting of send activity, delivery and deliverability rates via WKND developer portal (future)
This feature is a component of the Build by Wunderkind platform license fee. Please contact your Customer Success Manager (CSM) or Account Executive (AE) to learn more.
📩 Need help quickly? Shoot us a note at [email protected] and a member of the team will get back to you as we can (typically in a few hours)!
